Word Stemming 
google uses the feature called word steaming that allows all forms of the word singular, plural, verb form as well as similar word to be returned.

EX- "House Plan"
        "House Planner"

Keyword optimization 

A keyword is a term that used to match the query of person enters into a search engine to find specific information.it is very important in SEO  important because it is playing a role as a  linchpin between what people are searching for and the content you are providing to fill that need.

concept of keyword 

1.Keyword Frequency
this calculated how often does keyword appear in a website title and description it should be maximum in 3-7 time on content. 

2.Keyword Weight
it refers to the number of keywords appearing on webpage compares to a total number of a word appearing on that same page.

3.Keyword Proximity 
It refer to the placement of keyword on a webpage in relation to each other in the same cases. 

4. Keyword Placement 
the keyword placement is referred to where your keyword is placed on a webpage.

Best Place to Put the keyword 

  • in title tag 
  • in meta description 
  • in meta keyword 
  • in website Url 
  • in body copy 
  • in Alt tag 
  • in comment tag




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