digital marketing- Why SEO is Important for our website

Why SEO is Important for our website 

what is SEO?

search engine optimization (SEO) refers to techniques that help your website rank higher in the orgenic search result. it makes your website more visible to people who are looking for your product or services via search engines.

SEO is basically part of search engine marketing a term used to describe all marketing strategies for search.SEM includes both organic and paid search.

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So without further ado, here's everything you need to know about SEO and why it’s vital in today’s digital world.

The Important Elements of SEO 

• keyword 
• content 
• meta tags 
• meta description 
• title 
• URL 
• Headlines

Keyword

keywords are idea and topic that define what is content is about.it is a vey important part of website content because it works as a chain between what people searching for and the content that you provide.  

kinds of keywords in SEO 

• short tail keyword 
• long tail keyword
• short term freash keyword 
• long term evergreen keywords 
• product defining keyword 
• customer defining keyword 
• LSI keywords 

Meta Tags

Meta tags are official data tags for each web page that are found in between open and closing head tags in HTML code.

The most popular meta tags are:

• Title tags 
• Meta description
• Keyword tags 

Meta Description

A meta description is what appears on SERPs (Search engine result page) describing the content of the website. 

Title

A title tag is an HTML tag which contains a sentence of text describing the content of an associated webpage. these tags are the first aspect of your website that a search engine crawler comes across when a visitor visits your website.

Content

Content is what search engine crawler need to an associated page with a set of keyword and keyword phrase. 

Content comes in a variety of forms, including:

• Web page content
• Videos
• Blogs 
• Infographics
• Podcasts
• Whitepapers and e-books
• Social media posts

URL

URLs are also a very important part of SEO it indicates about the right information and path about your webpage that why whenever you perform SEO in your website you need to Understand that your URL should be always right.