Top 5 oppertunities in digital marketing

     Top 5 opportunities in digital marketing 

• The world is going Digital and by the year 2020, all the companies around the world including India will have an online presence and thus creating a lot of career opportunities. It is a progressive field. According to many types of research in digital marketing, the digital economy is growing 10 times faster than the traditional economy.
• According to the Times of India, Digital Marketing will create 1.5 lac jobs in India by 2017. 
• so here are a Top 5 opportunities in digital marketing where You can readily explore lucrative digital marketing opportunities in the following fields:
• Digital Marketing Manager
• Content Marketing Manager
• Content Writers
• Inbound Marketing Manager
• Social Media Marketing Experts/Specialists

1. digital marketing manager 

You can say that this is one of the highest position in the field of Digital Marketing. To attain this position one must at least have 5-7 years of experience in Digital Marketing. A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.

What Does a Digital Marketing Manager Do?

• Develop a website traffic plan and create goals and benchmarks to meet.
• Generate monthly reports on our marketing campaign's performance.
• Optimize website and social media channels for SEO as well as usability.
• Manage art and copywriting professionals (outsourcing where needed).
• Analyze key metrics that unit our website traffic and our service quotas.
• Partner with advertising and media specialists to increase marketing results.
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.
• Manage all aspects of marketing operations, including key personnel.
• Communicate with our President and Vice President about marketing goals and results.

see also-Digital Marketing Institute In Indore

2.Content Marketing Manager

content marketing managers are responsible for content marketing. Content marketing includes managing the blog, sales page copywriting, email communications, drip marketing campaigns, a little bit of PR, ebook publications, video marketing and guest blogging content manager may also write and update the content of the website on their own or may lead a team of content writers to put out new content. he is reported to digital marketing managers or the head of the marketing. there is no clear requirement for qualification. Having digital marketing certifications and an MBA can help if your projects do not showcase your content marketing expertise. However, if you have a project that speaks for itself, certifications and degrees are not necessary.

3.Content Writers

the content writer typically creates content for the Web. This content can include sales copy, e-books, podcasts, and text for graphics. Content writers use various Web formatting tools, such as HTML, CSS, and JavaScript and content management systems to help create their work. Content writers produce the content for many different types of websites, including blogs, social networks, e-commerce sites, news aggregators, and college websites.

Education Qualification

Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.

see also- digital marketing training course

4. Inbound Marketing Manager

This is a field that deals with bringing users in, rather than marketers having to go out to get prospects’ attention. It earns the attention of customers and draws customers to the website with the help of interesting content. On average, the salary for Inbound Marketer ranges from 4 lacs – 6 lacs per annum. The responsibilities of an Inbound Marketer and Content marketer overlap a lot. If you have to define a separate role for an Inbound Marketer, his responsibility will be more towards managing the funnel and conversion at each stage. Drip marketing, lead nurturing, conversion rate optimization are important components in Inbound Marketing. An Inbound marketer can create a strategy for attracting customers. One of the inbound marketing strategies is content marketing. While the inbound marketing manager creates a strategy on how to attract customers using content marketing, the content marketing manager can focus on the execution of that strategy.

see also- digital marketing course syllabus

5. Social Media Marketing Experts

social media marketing expert is someone who is a specialist in that area, not necessarily an authority but someone who has a thorough knowledge and skills in that particular area. Social Media Expert is someone who is a specialist in social media marketing. Who knows the ins and the outs of it. Who is well aware of the basics of marketing through social media channels, understands different social media tools and analytics. A social media expert is well aware of how to achieve marketing goals through social media channels and how to write a great message which can convince customers on social media. for this post, there is no specific degree are required but some prior experience on that particular field is a nursery.