why link building is important?

Why link building is so important ?

link building is very important part of SEO (search engine optimization) it is an off page SEO technique which is helpful for generating back-links. before the knowing about why link building is important firstly need to know about what is link building?

What is Link building?

link building is the SEO technique or practice of obtaining links from external website to improvement of direct referral of your website and search engine ranking.

link building is all about increasing the site link popularity in search engine and search engine page result.

EX- If someone like my page and references if form his/ her website and blog than this is like telling search engines that this page has good and potential information about the particular topic. 

Link building is the process of creating inbound link to our website this can be simple or resiprocal links form online articles, news letter, directories, and more. 

Way to Get Back links 

There are 3 way to get the links 

• One way links 
• Two way links 
• Three way links 

1.One way link building

One way link building is basically creating through following way :

• filling the form 
• Email request 
• Search engine directory submission 

2.Tow way Link building 

Tow way link building is basically process which is perform to get listing and good conversion rate.

3.Three way Link building 

A three way link refers to a kind of reciprocal link exchange among three domain instead of two. In a normal reciprocal link exchange, you and your link partner exchange link with each other. In a three way link exchange, three different domain must be involved. 

Why we do link building?

• To improve page rank over time 
• Increasing targeted website traffic 
• Deep indexing 
• Increasing visibility in search engine 
• Cost effective

Classification of Link Building 

There are 2 types of link building are basically 

• Inbound Linking 
• Outbound Linking 

Inbound linking 

inbound linking is basically building of link with in the website it is includes links the various page link of different pages. this links is  also called the peripheral links.

Outbound Linking 

At that time in order to increase the popularity of a website under the circumstances mutual understanding. website exchange links. thus landing to higher rank in search engine this is called outbound linking. 

Top 5 tool to Check Back links

Here is a top 5 which help you to check the back links for your website:

• Majestic SEO 
• Open Site explorer 
• Google search console 
• SMrush
• Buzz Sumo    

1. Majestic SEO

Majestic SEO is one of best tool for checking the back links  actually offers several tools to help webmasters but it is the best. this  back link checker crawls the web itself  and the good things with this tool it doesn’t use third-party data to deliver the information. You can use this to find the back links pointing to your own site.

2.Open site Explorer 

Open Site Explorer is also most important tools available for back link analysis. It gives you the number of links to your site, and  also information like new links, the page authority and domain authority of your website and web page.

3.Google search console 

The Google Search Console is also very important tool for checking back links on your website it is a part of the Webmaster Tools. Under this tool, you can check  Links to Your Site. 

4.SMrush 

One of the famous link building checker tool introduced by SEMrush it gives you a important information about any URL that you enter, including the back links pointing to the site. by this tool You can also track multiple competitor sites and get information about competitiveness links. 

5.BuzzSumo 

Buzz Sumo is also very important tool but it is  paid tool, it provides comprehensive information about who is linking to your competitors, how content performs as a result of those links, and what pages are being shared most. but for that you have to paid some amount for using it.